Nike hit by conservative backlash over 'racist trainer' - BBC News
When bad publicity fuels brand image
DOC) What were Nike's mistakes in handling the negative publicity | Virginia Dumbrava - Academia.edu
3 Valuable PR Lessons You Can Learn From the Nike Controversy
Nike Marketing Strategy: 5 Nike Advertising Secrets Revealed - Unlimited Graphic Design Service
Nike takes heat for new Kaepernick ad — but is social activism just the new ad hook?
Nike stock price reaches all-time high after Colin Kaepernick ad - CBS News
Nike's Colin Kaepernick 'Just Do It' campaign is controversial, but on brand: Experts - ABC News
How Nike Solved Its Sweatshop Problem
Negative Publicity Roundup: Philly Flower Show Rethinks Messaging - safnow.org
Nike Nearly Dropped Colin Kaepernick Before Embracing Him - The New York Times
Nike courts controversy, publicity with drug-themed skater shirts - oregonlive.com
Nike shares slip on the heels of Zion Williamson sneaker malfunction
Nike's approach to marketing: Then and now | BANKNOTES
Just Divided over Nike's New Ad - Mindful Marketing
Nike Scrambling to Figure Out What Caused Zion Williamson Shoe Fail
Nike sues MSCHF over Lil Nas X "unauthorised" Satan Shoes
Colin Kaepernick and Nike, Starring You and Me - WSJ
Just Do It: How Nike Does Public Relations | by Jill Kent aka PR Superstar | Medium
After Colin Kaepernick ad, I'm boycotting Nike
Nike's Colin Kaepernick campaign a sign big brands think the future is liberal: Don Pittis | CBC News
4 Branding Lessons From Nike's Colin Kaepernick Ad | Entrepreneur
